These are the guiding principles for all employees, including executive officers, when making business decisions.
a. Customer First: Always respond to customer needs. Embrace challenges. The next process is also our customer
b. Integrity and Righteousness: Do the right thing. Make the right judgment
c. Respect for People: Respect all individuals regardless of nationality, ethnicity, or religion
d. Humility: Listen with a humble attitude to truly understand the essence
e. Sincerity: Act with sincerity in everything
f. Entrepreneurial Spirit: Think from the perspective of a business owner
g. Value Creation: Always add value through your actions
h. Quick Action: Address issues and challenges immediately. Act fast and implement PDCA cycles swiftly until resolution
i. Self-Development: Set and achieve personal development goals necessary to meet business objectives
j. Social Contribution: Always consider and practice actions that contribute to society
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